About Loviray | Little Girls Dresses and Baby Clothes Boutique

At the heart of Loviray is a sense of pure joy. Quite simply, little girls & boys blossom when they step into a Loviray garment and begin to daydream!

OUR STORY

Loviray was born from a simple belief: children's formalwear should hold the artistry of couture yet grant the freedom to move, play, and be truly themselves.

We craft pieces for children to grow up, glowing bright — hand-smocked silks that sway with each step, French guipure lace softened with organic cotton, and discreet stretch panels for comfort in every twirl.

Each piece is made to honor life's most cherished moments — not only for the photographs, but for the laughter, the dancing, and the memories lovingly passed from one generation to the next.

OUR STORY

Loviray was born from a simple belief: children's formalwear should hold the artistry of couture yet grant the freedom to move, play, and be truly themselves.

Each piece is made to honor life's most cherished moments — not only for the photographs, but for the laughter, the dancing, and the memories lovingly passed from one generation to the next.

OUR MISSION

Loviray is built on the values of luxury, timelessness, and heritage. We craft elegant, enduring occasionwear that lets every child move, play, and shine with ease. Using safe, high-quality materials and thoughtful design, we turn childhood moments into lasting memories—and create pieces that can be cherished for years to come.

Why We Love Loviray

Luxury for Real Life

Every detail is thoughtfully designed—scratch-free linings, adjustable waists, and machine-washable fabrics—so childhood magic feels effortless. Elegant, flattering silhouettes let kids move, twirl, and shine freely, combining comfort with timeless style.

Timeless Craftsmanship, Made to Last

Hand-finished seams and reinforced stitching honor our heritage of craftsmanship. Each piece is designed to remain beautiful and wearable for years—ready to be passed down from sibling to sibling, or cherished across generations.

Safe, Comfortable, and Inclusive

100% of our materials meet the highest safety standards, giving parents peace of mind. Thoughtfully engineered fits and inclusive sizing let every child move, play, and grow comfortably—because true luxury is safe, timeless, and effortless for all.

Luxury for Real Life

Timeless Craftsmanship, Made to Last

Safe, Comfortable, and Inclusive

OUR DESIGN

The essence of Loviray shines through each individual piece, with timelessness and luxury at the heart of the brand, our desire is to create long-lasting garments, precious memories and exquisite heirlooms to be passed on through generations and to be treasured for decades to come. We certainly haven't mastered every challenge along the way of sustainability but collectively, the Loviray team will continually research, evaluate and implement new methods which will leads us to a more ethical, transparent and resourceful business.

Our collection includes stunning Special Occasion Dresses for that perfect flower girl dress, party dress or special event, the Luxe Range where you'll find gorgeous floral fabrics and on-trend prints, Loviray Classic featuring timeless girls dresses and designs inspired by traditional styles and fabrics, Casual Dresses which consists of simple and stylish go-to outfits, and our Baby Girl range is filled with adorable rompers, dresses and must-have baby girl clothes.

Accessories are also our passion; our assortment of gorgeous flower crowns, bows, head wraps, accessories, socks, tights and shoes are carefully selected to complement all of our little girls dresses and clothes. You can dress your girl from head-to-toe right here at Loviray.

Real Customer Looks

Delicate Satin Bow Dress

The open back adds such a chic touch. My daughter felt so stylish.

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Gorgeous Quality Dress

I was impressed with the quality when it arrived. The tweed top feels luxurious and not scratchy at all. The pearl button detail makes it look high-end. My daughter wore it to a family wedding, and everyone asked where we got it.

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